REVOLVE Festival

The Parker Palm Springs

2024

  • Content Creation (Video)

  • Post-Production Lead

This year, REVOLVE reimagined the renowned festival with an intimate, elevated touch. The festival celebrated Y2K nostalgia with iconic performances by Ludacris, Sean Paul, the Yin Yang Twins, and Nina Sky, marking REVOLVE’s 7th year back in the desert.

I fully oversaw all aspects of pre- to post-production for REVOLVE’s reimagined festival experience, collaborating closely with the Art Director and Creative Content Manager to ensure the brand’s vision was seamlessly executed across our diverse deliverables.

Hosted at the iconic Parker Palm Springs, my role was central to translating the festival’s whimsical, fun, and vibrant energy into a captivating online experience. I led the creative execution, ensuring all content captured the essence of the festival and maintained brand authenticity, while working cross-functionally to bring the vision to life for our audience.

By channeling the vibrant energy of the festival grounds into our digital content, we upheld the brand’s signature style and engaged our audience in a truly immersive experience.

We aimed to immerse our audience in the full festival experience, showcasing the elevated, one-of-a-kind atmosphere that REVOLVE Festival is renowned for.

We built excitement by highlighting exclusive experiences beyond the main event, including a vibrant pool party with refreshing drinks and delicious food, as well as an intimate welcome cocktail hour with FWRD’s Creative Director, Kendall Jenner.

To heighten anticipation, we also shared exclusive behind-the-scenes footage, giving viewers a sneak peek into the magic and preparation behind the festival.

We wanted our viewers to feel like they were right there on the festival grounds, so we integrated on one-on-one moments where talent directly engaged with the camera. This personal approach brought our brand's personality to life with the launch of the Mini Mic Series throughout the weekend.

The series kicked off with a ticket giveaway in collaboration with Zayh Mitchell. On festival day, we teamed up with Dani Jackel to interview top talent, from Sean Paul to Pookie & Jett, providing exclusive insights and behind-the-scenes content. Later, we sat down with Vinnie Hacker as he sampled the best of REVOLVE Festival’s food offerings, adding another layer to the experience.