Hōkūpa'a at the Westin Maui

To unveil The Westin Maui's newest tower, Hōkūpa'a, we pivoted during the pandemic and brought the grand opening party online. Through an integrated Instagram launch, we narrated the story of Hōkūpa'a, the north star, mirroring nature's journey from sunrise to sunset.

The narrative invited guests to let their inner starlight shine, reflecting like dewdrops on pili grass in the rising sun. Attaining peak well-being allows this light to radiate, benefiting not just the individuals but also those around them. The introduction of our brand pillars—land, sky, and water—along with the concept of pā‘upili rain, emhpasized their connection to the inner light. Each pillar featured an infinite video loop with ASMR, mirroring the elevated and immersive experience in Hōkūpa‘a.

Beginning with 'āina (land), transitioning to kai (water), and concluding with lani (sky), we highlighted Hōkūpa‘a's unique connection to Lahaina through pā‘upili rain. This rain, clinging to pili grass, mirrors starlight, akin to Hōkūpa‘a shining regardless of location.