Laylow Waikiki

Agency — MVNP

2019 - 2021

  • Social Strategy

  • Art Direction

  • Content Creation (Photo, Video, Design)

  • Production

Transforming a once-cool hotel into an enduring icon, The Laylow is a secluded Waikiki oasis where mid-century modern style seamlessly intertwines with Hawaii's charm. Our mission: revive its cool factor.

By rediscovering its roots and understanding its allure, we harnessed the energy that makes The Laylow unique – a hidden gem exuding midcentury modern elegance blended with Hawaii's allure. From the lush lobby to Hideout Waikiki's iconic Mai Tai, every aspect epitomizes The Laylow experience.

I curated a sophisticated yet playful social media strategy, crafting distinct visuals, and actively engaging audiences on @laylowwaikiki and @hideoutwaikiki. The Laylow transformed from a place you once knew into a timeless destination that beckons.

It wasn't just about producing stunning visuals—it was about building meaningful connections and driving dynamic, engaging conversations with our community.

To achieve this, I collaborated with our PR team to regularly host 3-4 influencers monthly. We focused not just on having anyone stay with us, but specifically those who could foster a stronger sense of community across miles and oceans. Through meticulous vetting and collaborative content strategies, we successfully raised awareness, grew our following, and increased overall hotel & restaurant conversions.

Then, we launched Instagram Stickers. Recognizing the power of these fun and simple product integrations, we understood their impact on engagement, reach, brand awareness, and website traffic. In the first six months post-launch, we achieved 1.4 million impressions, averaging 7,000 views per day.