Minecraft

As the lead producer for Minecraft’s Spring 2023 social content, I drove the development of high-impact, evergreen assets that tapped into the game’s community-driven and boundless creativity. In just six weeks, I led a globally dispersed team, orchestrating seamless collaboration across Copenhagen, New York, Seattle, and Los Angeles.

Drawing from Minecraft’s core of imaginative gameplay, we delivered dynamic, playful content tailored for social channels. From concept development and storyboarding to 3D modeling and rigging, our cross-functional team created engaging assets that deeply resonated with Minecraft's passionate community.