#REVOLVEaroundtheworld
Mexico City
During REVOLVE Around the World: Mexico City, I collaborated closely with cross-functional teams in educating and informing our audience about the convenience of REVOLVE's services, including fast shipping, free returns from Mexico, and dedicated WhatsApp support. The campaign was designed to resonate with potential and existing customers in Mexico, using Spanish as the primary language of communication with English subtitles throughout our assets to reach a wider audience.
The content centered around a REVOLVE girl’s Mexico City experience, creating highly shareable and savable resources that followers could refer back to, expanding both local engagement and new audience reach. The campaign also highlighted REVOLVE's high-quality, chic product range, through positioning it perfectly for the elevated woman and seamlessly integrating fashion into the lifestyle and culture of the vibrant city.
Content Creation (Video, Photo)
Post-Production Lead
2023
Kick-Off
We set the tone on a vibrant note by partnering with hosted talent. Together, we guided viewers through a colorful city tour, offering an exciting introduction to the culture, fashion, and lifestyle of Mexico City.
@luanabarron
Then, we reinforced our campaign by then announcing that customers in Mexico can now enjoy REVOLVE’s renowned fast shipping, enhancing their shopping experience with reliable, quick delivery.
@reginaperedog
Style & Stories
Throughout the week, we dove deep into Mexico City's rich heritage alongside our talent, who knew its history by heart—from savoring Xochimilco’s micheladas and exploring sustainable farming, to experiencing the vibrant Mercado de Jamaica and indulging in Jenny’s famous quesadillas. To reach a wider audience, we published all content in Spanish with English translations, ensuring an authentic yet accessible cultural narrative.
@danigschulz
@ximenamoral
@priscyescoto
@marianame
