amfAR Gala Cannes
with REVOLVE & FWRD
2023
Content Creation (Photo, Video)
Post-Production Lead
As part of the 2023 amfAR Gala Cannes during the Cannes Film Festival, we built a multi-day campaign that highlighted special events and exclusive fashion experiences in the South of France. The campaign celebrated the creativity and innovation found in Cannes through the lens of our designer partners—Cult Gaia, LaQuan Smith, PatBo, Helsa, and LOBA—showcasing their exclusive designs created for REVOLVE & FWRD.
We captured the vibrant, elevated essence of the French Riviera, blending the festival’s glamour with behind-the-scenes moments. This campaign required seamless coordination with cross-functional teams, both internal and external, to ideate, produce, and execute content in real-time, offering a fresh, in-depth perspective on this one-of-a-kind experience.
The Cannes Film Festival is synonymous with red carpet fashion—our goal was to provide viewers with an exclusive, behind-the-scenes look at the stunning red carpet designs for the amfAR Gala.
We engaged in in-depth conversations with each designer and their muses, uncovering the story behind every gown. Our campaign spotlighted the meticulous craftsmanship that brought each dress's fantasy to life, emphasizing the artistry and dedication that went into creating these one-of-a-kind pieces.
Cindy Kimberly for LOBA
Leonie Hanne & Camila Coelho for Patbo
Elsa Hosk & Jasmine Tookes for Helsa
Shay Mitchell for Cult Gaia
Cindy Bruna & Stella Maxwell for David Koma
Jourdan Dunn & Lori Harvey for LaQuan Smith