Aspen NYE

Aspen stood out as the ultimate destination for ringing in the New Year, with Aspen’s charm providing the perfect luxurious backdrop. Widely known for its breathtaking mountain views, upscale charm, and world-class winter experiences, the quaint town has become a magnet for influencers, tastemakers, and celebrities during the holiday season. REVOLVE's New Year's Eve was no exception.

As the Creative Lead of this activation, I worked hand in hand with key internal teams—including Influencer Relations, Events, and Partnerships—to ensure all content needs were met and seamlessly integrated into the overall event experience. My focus was on optimizing efficiencies, aligning timelines, and delivering engaging content that elevated the activation's impact. By fostering close collaboration with talent and brand partners, I played a pivotal role in curating a unique experience that highlighted Aspen's prestige while reinforcing REVOLVE's brand presence.