Jeon Somi for REVOLVE

I was thrilled to take the lead as editor for the Jeon Somi x REVOLVE collaboration—a project that felt electric from the start. With the campaign set to live across both digital and out-of-home (OOH) platforms, I knew we had an opportunity to create something that truly stood out.

Jeon Somi's collection was rooted in a shiny, 90s-inspired aesthetic—bold, playful, and unapologetically vibrant. My goal was to translate that energy into the visual storytelling of the campaign, bringing in layers of light, reflection, and color shifts to mirror the collection’s nostalgic yet modern vibe. Whether it was a social cut or a massive OOH display, each piece needed to carry that same spark of energy and youthfulness.

The end result? Assets that felt alive, in sync with both the fashion world and Somi’s ever-evolving brand.