Ward Village

Agency — MVNP

2019 - 2021

  • Production

  • Social Strategy

  • Content Creation (Photo, Video, Design)

  • Community Management

  • Influencer Relations

Recognized as Architectural Digest's "Best-Planned Community in the United States," Howard Hughes’ Ward Village stands as the pulsating heart of Honolulu. Elevating the concept of urban living, Ward Village offers a 5-star live-work-play experience on the picturesque south shore of Oahu. Our initiative goes beyond mere residency; it's a transformation into a more vibrant and connected community.

Executing a comprehensive social strategy, we immersed ourselves in the essence of Ward Village – its rich community, heritage, diverse tastes, unique style, and dynamic people. Our approach was not just about the structures being built; it’s about fostering a social tapestry that weaves together the fabric of Ward Village, creating a truly exceptional living experience.

Ward Village is a vibrant community where people not only thrive but form deep, meaningful connections with neighbors and nature. It is a dynamic hub that radiates the energy of its community—whether through the unique retail experiences or the vibrant, engaged residents it serves.

To generate interest, appeal to a larger, more global audience, and speak to the neighborhood’s vision of focusing on wellness, connectivity, and vibrant place-making, we regularly activated our Instagram stories by taking advantage of Instagram Stories’ immediacy and providing live coverage during community events. All examples as shown here have been shot, edited, and published in real-time during their respective events.

Hawaii Open Players Party, December 2019

Hawaii Food and Wine Festival — Brews and BBQ